Still in its infancy, micromobility set out with high aspirations to solve some of our cities’ gravest problems – such as pollution and congestion – while creating a new, fun mode of moving people and goods. To date, it has not been able to live up to that promise. On the contrary, the hasty and unsustainable manner – both with respect to the technology and the business model – in which the vehicles were introduced to the market has created new problems.

If these teething troubles are eliminated, electric micromobility can greatly contribute to a positive impact on the quality of life in Europe’s cities. For this to happen, however, the growth of this sector must be supported and guided.

This report examines the challenges facing electric micromobility today, points out possible solutions and presents initial substantiated estimates on the huge impact potential of a sustainable and coherent micromobility approach in Europe. The data is based on assumptions gathered from the McKinsey report “Micromobility: Industry progress, and a closer look at the case of Munich” from November 2019 in addition to discussions and input from diverse industry and academic experts.