The research paper, co-authored with Nikita Stepanyuk, Jamie Zouras, Saga Carle, and KTH researcher Anders Nilsson, provides a conceptual framework to implement demand response strategies using household characteristics. Geert explains, “It helps the policymakers, researchers, and technology implementers to identify areas that are suitable for upscaling demand response programmes. Furthermore, it would act as a tool to help tailor-make demand response programmes according to the household characteristics of individual neighbourhoods, thereby optimising the possible flexibility of demand in specific areas.” Hafeez clarifies why this fresh approach is so important: “The previous research in this area focuses on the how, what, and when of implementing demand response strategies. Whereas our research answers the important question of where to implement them subject to socio-economic and dwelling characteristics of different neighbourhoods in cities.”